Jordan Hoffart Pro Model Released With New VCJ Artwork
From the time he was 10, Jordan Hoffart knew skateboarding was his life. For years, he lived his life in Vancouver working construction and skating every spare moment he had. In 2009, Jordan moved to San Diego from his Canadian homeland to live the skateboarder’s dream. Working his way up the ranks from shop sponsored skate rat to professional skateboarder, Jordan has paid his way with blood, sweat and sacrifice; the only true way to make it.
Today, Powell-Peralta is excited to announce Jordan Hoffart’s much-deserved pro model, The Hoffart Pegasus, featuring one-of-a-kind graphics by the mystic, Vernon Courtlandt Johnson. This is VCJ’s first commercial offering since his highly anticipated return to Powell-Peralta.
VCJ, known for some of the most iconic graphics in skateboarding history, has returned to Powell-Peralta with a vengeance. “I had been away from skate art for a long time in order to find some answers to personal questions. I am satisfied with what I have found. I am back in the game of skate art,” said VCJ reflecting on his return to skateboarding. In his early career, VCJ was the man behind the Ripper, Caballero Dragon, the Tony Hawk Hawk Skull, the Ray “Bones” Rodriguez Skull & Sword and the Mike McGill Skull & Snake graphics.
After some tinkering to the initial design, VCJ has produced Jordan’s pro model graphic with a Pegasus theme of a winged horse. VCJ shared his insight on the image, “I see the symbol as a representation of the eternal soul and physical body. I am the soul and my body is the the horse that carries me through life. The logo behind the image represents those who love and support Jordan in respects to his giftedness, devotion and time in this form as Jordan Hoffart.”
“I’m stoked the way it panned out,” said Jordan reflecting on the experience, “It’s amazing. The whole process of sitting down and really getting to know VCJ was a blessing. The amount of energy, time and effort he put into making this graphic is unbelievable. I literally got a stack of 100+ sketches he did leading up to the finished drawing. I’m beyond stoked to have this opportunity given to me.” The levity of the first VCJ graphic since his return to skateboarding is heavy to Hoffart. “I just got it tattooed on my arm, so I get the significance of it. It’s a huge honor.”
Powell-Peralta’s commander in chief, George Powell, talked about the time and effort that went into the project. “Jordan’s new graphic is a gift of love from Court. We spent the kind of time on it we used to in the early 80s, months, until it was as good as we could make it, so it will last forever.” Powell hinted at the velocity of the creative hurricane stirred up at Powell-Peralta since VCJ’s return. “Working with Court is very different than it was 30 years ago, what used to be difficult is now easy, and Court’s depth of understanding of both the skater he is creating a graphic for, and the deep meaning of the graphic keep bubbling to the surface as the design evolves. We are having too much fun.”
The Hoffart Pegasus comes in two dimensions and is available in royal purple and blood red. The Hoffart Pegasus 1 is 8" X 32.125" with LIGAMENT™ technology, and the Hoffart Pegasus 2 is 8.5" X 33.5" both featuring a VCJ masterpiece of ride-able art on the highest quality skateboard decks available.
About Jordan Hoffart
Jordan Hoffart, born January 28, 1985 grew up in Maple Ridge British Columbia, Canada. In 2009, he made the move to California where he now resides as professional skateboarder. He rides for Powell-Peralta, BONES Wheels, Bones Swiss Bearings, Theeve Trucks, Quiksilver, Active Rideshop, Neff Headwear and 9Five Shades.
Vernon Courtland Johnson, is one of skateboarding’s most influential artists. He created images which define a generation and came to be known as the original form of “skate art.” Father of the classic Rip the Ripper graphic for Powell-Peralta, his style of art remains timeless in the skateboard evolution. VCJ froze the importance of the early '80s skateboard subculture in his artwork and his pieces represent the evolution and success of where skateboarding sits today. Powell-Peralta is proud to have him back on their team birthing brand new graphics for the new generation and documenting, once again, an explosive era of skateboarding history.
Powell-Peralta, one of the original American skateboard companies, was formed by George Powell and Stacy Peralta in 1978. This collaboration has been one of the most dedicated and long lasting companies to stick out the skateboard evolution and mold it into the mainstream cultural success that is today. Powell-Peralta has reunited with their original skate artist, VCJ, combining their established expertise for board, wheel, art and bearing design to form what is classic Powell-Peralta.